Professional script writing for Messages on Hold means writing for the ear, which is comparatively different from writing on print. When considering what is going to be on your script, here are a few things you should keep in mind;

Who are your callers.
What ideas are you capable of brainstorming.
How is it going to be delivered?

Professional Script Writing - Voice Over

 

Who’s Calling?

When running a business it’s important to know who your customers are.
This is no different to writing a script. First you need to know your target audience, then you can decide how best to target them.

Professional Script Writing - Audience

 

The Customer Profile

When developing a customer profile it is important to include;

  • The amount of time an average client spends on hold
    • Getting the maximum amount of time that your average client spends on hold will help give you an idea of how long your message should go for.
  • The average age of the clients that call
    • Knowing the average age of your clients will help guide you towards the type of message that is suitable for clients in the appropriate age range.
  • What are your Frequently Asked Questions?
    • Clients will often call up a business and ask a question that is commonly asked, such as the address of your business, or services you may offer. So consider including answers to some of your clients most frequently asked questions into your message in order to save some valuable time for you and your clients.

 

What Kind of Message Are You Writing?

Professional Script Writing - Brainstorm


Brainstorm

Now that you’ve come up with customer profile, it’s time to brainstorm! It’s best to include anyone that would be able to contribute to this process and jot down as many ideas for your script as you can.

Here’s an example of the most common content;

  • Information of the new products and services that you currently offer
  • Announcement of upcoming events or special promotions
  • And your Frequently Asked Questions

Less is More

Yes, it is important to come up with lots of different ideas during your Brainstorm session, but it is equally as important to not bombard your caller with too much information. Otherwise your callers will start to tune out during the rest of the message and miss out on valuable information. So consider providing smaller, bite-sized chunks of information when writing your script.

 

How Is Your Message Going To Be Delivered?

Professional Script Writing - Message Delivery

 

The Voice Talent

When considering which voice talent will be suitable for your production, it’s important to look at which voice represents your business the most. Which is why picking a voice talent is like picking your business’s spokesperson.

We have an extensive range of voice over artists that you can hear samples of here.

How Exactly Should The Message Be Delivered

Now consider this, at what tone of voice do you want to deliver your message? At what pace should your message be read out? What kinds of background sounds or music should you include in your Message on Hold?

Try to include the tone, pace and sounds that you want in the script you’re writing so when it comes time to start recording your message, the voice talent will have a better understanding of how he/she should deliver your message.

Audio Branding

What is Audio branding? Some of you may have never heard of what it is, but at the same time it is almost everywhere! Before going any further try this exercise;

Close your eyes and bring up the image of the McDonald’s Logo in your mind; now think about the sound that’s associated with it and hum it (quietly if you’re in the office) to yourself.

If you managed to hum out the sounds “Ta da ta ta ta….” then congratulations you’ve just demonstrated the effects of audio branding. This goes to show you how effective audio branding is when trying to deliver a message and enhancing your brand image. In definition audio branding is a means of building a solid brand identity through the use of ‘brand sounds’ for example an audio logo, branded music or the brand voice are just some of the characteristics of Audio Branding. McDonalds, The Good Guys or Harvey Norman are just a few examples of major companies with excellent audio branding.

 

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